What are the risks of influencer marketing? How does Promodex manage and overcome the risks?

Influencer marketing involves some risks, which are as follows:

Fake followers: Today influencers with fake followers are the biggest problem that the influencer marketplaces face. Those who exploit the opportunities offered by internet technologies can easily buy fake followers, comments, and likes. Because structures of the social media platforms provide a fertile ground for those exploiters, people often resort to such tactics to increase the number of their followers, especially on Instagram.

However, some third party software has been developed to detect fake accounts and distinguish them from the genuine ones. To provide a high quality of service to its partners, Promodex successfully integrates and utilizes such software, which makes onboarding of only genuine accounts possible.

Influencer mistakes: An influencer needs to use high quality images or any other materials of the advertised product or service in order to achieve a maximum benefit from the promotional campaign. And no doubt that there is little room for influencer mistakes in influencer marketing. Otherwise, they can cause harm to the company or brand rather than benefiting them. Therefore, influencer mistakes need to be avoided for a successful promotional campaign. For that purpose, Promodex provides campaigners with the necessary means and capability to observe and control the whole campaign process, intervene when necessary, to make sure that influencers properly visualize their ideas and convey their messages to the targeted consumers.