Why would you prefer Promodex to other platforms to launch a promotional campaign?

Due to the increasing demand by companies, brands, and projects to cooperate with influencers, some marketplaces that bring influencers together have been established. Such marketplaces enable advertisers to search and filter the right influencer according to their personas, interests, and grades. Advertisers can specifically target social media platforms, languages, and geolocations, and thereafter create a campaign and start to cooperate with eager influencers.

The problem is that all processes are like digital advertising but have no programmatic infrastructures, such as personal deals, manual processes, manual follow-ups, etc. Principally, advertisers have to reach the most audience by hiring less influencers. Therefore, they have to work more with macro and mega influencers rather than nano, micro, and medium ones who, however, can create more e-WOM (Electronic Word of Mouth).

Statistics clearly indicate that the more the followers are, the less the engagement is. On the other hand, when the influencer has more followers they demand more money unproportional to their effectiveness and influence power. It means that, for instance, 100 influencers having 1.000.0000 followers in total is much more effective and cheaper than working with a mega influencer of 1.000.000 followers, if only there were an easy, fast, and systematic way of cooperating with 100 influencers.

Detecting and identifying nano influencers by distinguishing the genuine ones from the fake ones is a very complicated and difficult task, which requires utilization of sophisticated technological tools along with hard and meticulous work in a sustainable system. To establish and run such a system requires a significant amount of investment and employment of tens of expert personnel, which makes it very costly for companies. Therefore, those who want to work with influencers to advertise and promote their products or services have no choice but working with mega influencers, which is the costlier option, since nano influencers are totally out of their reach and there is no platform or system that provides such a service.

This is what exactly Promodex is providing. Being a unique project in the influencer market based on the blockchain technology, the first of its kind, Promodex brings together businesses, brands and cryptocurrency startups and projects with influencers, bounty hunting followers, and digital publishers of all sizes under a promoter marketplace.

Promodex provides enterprises of all sizes and brands with a unique opportunity to reach and cooperate with nano and micro influencers. On the other hand, in this system not only mega influencers but also nano, micro, and medium size influencers have a chance to earn money and even their followers get bounties by participating in a promotion campaign.